25 Food Products That Flopped in a Major Way (2023)

Hey, hold our Crystal Pepsi, would ya? We've rounded up 25 of the biggest product fails in food history. And, yes, we're looking at you, Life Savers Soda.

LESTERS Bacon Soda

25 Food Products That Flopped in a Major Way (1)via amazon.com

While you can still score a bottle of Bacon Soda on Amazon, you’d be hard-pressed to find this stuff in stores and with good reason. As one Amazon user by the name of Sergio stated in response to whether or not the price on the website was for a single bottle or a six-pack, “It’s one bottle and it’s not worth it, TRUST me!!!!!!” Oh, we do.

Life Savers Soda

On their own, Life Savers are a delightful, purse-friendly hard candy available in many varieties to suit your personal flavor preferences. However, in the 80s, the folks behind the iconic candy got a little ahead of themselves with a correlating carbonated beverage. Let’s just say Life Savers Soda didn’t exactly fly off grocery store shelves.

Jell-O Salad Gelatin

In some parts of the country, there’s a Jell-O salad for everything—typically it involves fruit, Cool Whip, and some kind of fun shape mold. However, in 1964 there must have been such a ruckus around making everything gelatinous that the Jell-O Salad Gelatin, in vegetable flavors, was introduced. It came in celery or mixed vegetable varieties. To say it was a flop is an understatement. But, hey, how a person consumes their veggies is their prerogative. For instance, we might turn our noses up at these weird foods people eat (and love!) around the world.

Colgate Kitchen Entrees

In business sometimes you just throw ideas against a wall to see what sticks. In 1982, toothpaste purveyor Colgate decided it might be time to go into the—wait for it—frozen food business. They introduced Colgate Kitchen Entrees, which included meals like Beef Lasagna. According to The Daily Meal, the venture was such a bust it actually caused a decline in Colgate toothpaste sales. These failed McDonald’s menu items were also pretty terrible.

Gerber Singles

Baby food giant Gerber had achieved so much success with their jarred stuff for the kiddos, they took a stab at marketing their puréed meals to college kids and those looking for a quick meal for one. They called them Gerber Singles and they came in flavors like Beef Burgundy and Blueberry Delight. Not surprisingly, even students on a budget weren’t willing to eat a meal of mush. CBS News reported the product hit shelves in 1974 (and were retired shortly thereafter).

(Video) 10 Biggest Fast Food FAILURES Of All Time!!!

Cheetos Lip Balm

Scented lip balm can be a nostalgic indulgence if you’re talking about cherry, strawberry, or even Dr. Pepper flavors. But at some point in 2009, someone thought it was a good idea to release a Cheetos Lip Balm. Yes, a lip product with the scent of the crunchy, bright orange snack. Truth be told, if we want to smell like Cheetos, we’ll just eat the product itself. If you’re ever in the market for healthier versions of your favorite junk foods, look no further.

Maxwell House Brewed Coffee

So close and yet so far! Maxwell House was a little ahead of their time when they released cartons of their ready-to-serve coffee that they instructed consumers to heat. This was clearly before cold brew coffee became a thing and it ultimately flopped for the brand. In another time, Maxwell House, this could have been huge…maybe.

Heinz EZ Squirt Ketchup

25 Food Products That Flopped in a Major Way (2)Shutterstock

In a conference room somewhere, an executive must have thought, “You know what would make ketchup more fun? Colors!” In 2006, Heinz unveiled EZ Squirt Ketchup, offering the already beloved condiment in purple, green, or teal, housed in what looked like a school glue container. The result was pretty darn unappealing and after a six-year attempt to make EZ Squirt happen, it was discontinued, according to Bored Panda.

Coca-Cola BlāK

When big-time beverage flops come to mind, most consumers think of “New Coke,” that time Coca-Cola tried to be cute by updating the recipe for their beloved soda and it was received poorly. But we’d be remiss not to point out that the company has had many other misses, including Coca-Cola BlāK, a coffee-soda hybrid that hit the market with a thud. These weird products pale in comparison to these wacky food combinations people have admitted to trying.


There are some foods that are worth the wait because they’re best served fresh, so when the makers of Reddi-Whip decided to venture into the bacon business they came up short. According to CNN, Reddi-Bacon was individually foil-wrapped for putting in the toaster. However, the combination of the bacon grease and electric toaster made for some fire hazards and not-so-delicious-tasting bacon. Whomp whomp.

Cosmopolitan Yogurt

If you thought Colgate taking the plunge into the freezer section with frozen entrees was a bit of a leap, consider this: Cosmopolitan magazine once branded a line of yogurt. Eat This, Not That! says the product hit the refrigerated section in 1999 and, not surprisingly, wasn’t received well.

(Video) Team Medium Rare or Well Done? #shorts

Coors Rocky Mountain Sparkling Water

When you think of cracking open a Coors, you think of an ice cold beer. However, in 1990 the company wanted to move into another beverage space and bottled water was a hot ticket. Unfortunately, Coors fans weren’t interested in a non-alcoholic product and the water quickly disappeared from shelves. Learn about more hilarious inventions that failed miserably.

Frito-Lay WOW! Chips

You know what they say about chips—you can’t eat just one. So when Frito-Lay revealed their new line of WOW! Chips based on fan favorites like Doritos but with barely any fat, snackers everywhere rejoiced. Unfortunately what made these chips so low in calories and fat was the ingredient olestra, which caused things like abdominal cramping and other serious side effects like diarrhea, according to The Daily Meal. No chip is worth that kind of pain, and WOW! quickly became a thing of the past.

Chiquita Frozen Juice Bars

25 Food Products That Flopped in a Major Way (3)Pixelbliss/Shutterstock

Back in the 80s, Chiquita, best known for producing bananas, was tired of being pigeon-holed as simply a purveyor of the easy-peel fruit and wanted to branch out. According to The Daily Meal, they did so with Chiquita Frozen Juice Bars in 1987. Unfortunately, the product didn’t fly, despite a hefty investment in the production and marketing of the product.

Kellogg’s Breakfast Mates

Milk and cereal go together like peanut butter and jelly. Kellogg’s, the makers of some of America’s favorite cereals, wanted to make eating their products that much easier so they introduced Breakfast Mates in 1998. The product included a package of cereal, a small milk, and a spoon—essentially one-stop shopping for breakfast. The thing is, consumers didn’t think grabbing their own carton of milk from the fridge to pair with cereal was that inconvenient, and the product officially flopped by the following year.

Orbitz Soda

Companies always seem interested in finding the next great beverage and in 1997 Clearly Canadian placed its bets on Orbitz, a soda that, as Bored Panda points out, seriously resembled a lava lamp. A carbonated beverage accented with flavored gel orbs, the gimmick tanked with consumers and was ousted from stores.

Keurig Kold

Remember that time the coffee kings at Keurig tried to edge their way into the soda market? Neither did we, until Delish reminded us of the 2015 venture that dissolved in less than a year. The site says consumers simply couldn’t wrap their heads around Keurig and cola in the same way they could with coffee. If you’re brand-loyal to Coca-Cola, you need to read these secrets the company isn’t telling you.

(Video) the Vecna transformation is 🤯 #shorts #strangerthings #netflix

Pepsi A.M.

Towards the end of the 80s, Pepsi wanted to give folks permission to drink a soda with their breakfast. Not a coffee drinker? Get your caffeine with a Pepsi A.M., they said! Business Insider says the product was touted as having “all the sugar and twice the caffeine” of a regular Pepsi. As appealing as that, er, sounds, it turns out if consumers wanted a morning soda, they’d drink a regular one. And with that Pepsi A.M. became extinct.

Yoplait Fizzix

Packaged like a Go-Gurt, Yoplait’s Fizzix was a bubbly twist on their signature product, meaning it was actually carbonated yogurt. It was introduced in 2006 and sold in six different flavors. As it turns out consumers weren’t really interested in eating fizzy yogurt and the product was discontinued.

Ore-Ida Funky Fries

25 Food Products That Flopped in a Major Way (4)Keith Srakocic/AP/Shutterstock

In yet another case of brands trying to turn a product another color when it really served no purpose, Ore-Ida introduced their Funky Fries. What made them so funky? Oh, some were bright blue, some were cinnamon-flavored, and others were chocolate-flavored. CNN reports they hit shelves in 2002 and were promptly pulled from stores in 2003. While you might think wacky foods like these should be outlawed, there are plenty of foods that areactuallyillegal in the United States.

Stallone High-Protein Pudding

If it’s good enough for Rocky, it’s good enough for the rest of us, right? Wrong. Sylvester Stallone tried to hawk a high-protein pudding in the early aughts. Not only was it a flop, but it also resulted in a lawsuit, with accusations of breaches of contract and trade secrets getting thrown around, according to KPCC. Apparently, the drama surrounding this pudding was more interesting than the product itself.

Frito-Lay Lemonade

As a company, Frito-Lay is synonymous with a grocery store snack aisle, but at one time they hoped to snag a corner of the beverage market, too. They introduced Frito-Lay Lemonade hoping the sweet drink would pair well with their salty chips, but no one was buying what they were selling, literally.

Nestle Glowelle

In a time when we’re willing to take down collagen shots in our age-defying efforts, it isn’t so shocking that a major brand like Nestle would have attempted to profit off of a so-called beauty drink like their previously released Glowelle. It was released around 2008 but wasn’t long for this world as the product never caught on with U.S. customers.

(Video) Submarines Just Got WAY More Important!

Pepsi Blue

For a company that gets a lot of flack for its Crystal Pepsi creation, let’s not forget that they also tried their hand at another beverage that flopped—one Pepsi Blue. The berry-flavored soda failed to make an impact on consumers, although, in 2015 there was a petition to bring it backthat proved unsuccessful. If you’ve ever wondered, here’s the real difference between Pepsi and Coke.

Starbucks Mazagran

Did we learn nothing from the Coca-Cola BlāK experience? Starbucks and Pepsi thought that as a tag team they could make a great coffee-cola beverage and they put their best efforts into the short-lived Mazagran product. Mazagran, referred to as a “sparkling coffee,” was released in 1995, according to Delish. Many of these companies probably wish these food product flops would remain in the realm of these secrets food manufacturers won’t tell you.

Every product is independently selected by our editors. If you buy something through our links, we may earn an affiliate commission.

Popular Videos

(Video) Biggest Ever Investment In Shark Tank History? | Shark Tank India | Full Pitch


25 Food Products That Flopped in a Major Way? ›

New Coke is often cited as the ultimate example of one of the most notorious product flops and brand missteps of all time. New Coke was launched in the mid-1980s by Coca Cola in an attempt to help the soda company stay ahead of competitors during the so-called "cola wars." Instead, it just annoyed consumers.

What is an example of a product that failed? ›

New Coke is often cited as the ultimate example of one of the most notorious product flops and brand missteps of all time. New Coke was launched in the mid-1980s by Coca Cola in an attempt to help the soda company stay ahead of competitors during the so-called "cola wars." Instead, it just annoyed consumers.

What is a product flop? ›

When a product fails to gain a sufficient amount of demand after its launch, thus fails to recover its expenses, we know it's a product failure. The symptoms often include a decline in sales, more costs than expected, and the inability to survive in the market.

How many products fail in the market? ›

Apparently quite a lot: According to Harvard Business School professor Clayton Christensen, there are over 30,000 new products introduced every year, and 95% fail.

What are 4 famous failures? ›

Albert Einstein had the label "mentally slow" put on his permanent school record. Henry Ford's first two automobile companies failed. Oprah Winfrey was fired from an early job as a television news anchor. Jerry Seinfeld was booed off stage in his first stand-up comedy appearance.

What is an example of major failure? ›

Goods. A good or product has a major failure if: the consumer would never have bought it if they knew about the problem. it's dangerous to use.

What is a product that is in decline? ›

Products enter the decline stage when consumer appeal and sales drift downward. This happens every day: consumers get bored, markets are oversaturated, or a newer, better product is introduced that eclipses its predecessors. It's important to remember that not every product will necessarily face a decline stage.

Why do products fail examples? ›

So many things contribute to new product failure: bad design, poor user experience, sloppy implementation, feature creep, and lack of quality control.

What is a failed brand? ›

The inability of a product to realize the required market share to sustain its presence in the market; The inability of a product to achieve the anticipated life cycle as defined by the organization due to any reason; or, The ultimate failure of a product to achieve profitability.

Why do big brands fail? ›

It becomes outdated. It loses relevance in the market. Consumers get confused about or lose faith in what it stands for. When companies feel their brand cachet slipping away, they often copy what successful competitors are doing.

What is a major flop? ›

a becoming insolvent or bankrupt the failure of a bank.

What is an example of a good product bad marketing? ›

Coca-Cola may be one of the best examples of a company that had a good product and bad marketing. Losing the Cola war against Pepsi in the mid-80s, Coca-Cola released “New Coke” in response to the sweeter taste of its closest competitor.

What is a commercial flop? ›

A box-office bomb, box-office flop, box-office failure, or box-office disaster is a film that is unprofitable or considered highly unsuccessful during its theatrical run.

What food will disappear by 2050? ›

The researchers predict that products such as coffee, bananas, cocoa, honey or wine are some that would have said extinction date, according to science. The Food and Agriculture Organization of the United Nations (FAO) is already working on various alternatives to avoid shortages and guarantee food at a global level.

Is there a major food shortage? ›

A: There are currently no nationwide shortages of food, although in some cases the inventory of certain foods at your grocery store might be temporarily low before stores can restock.

What foods are scarce right now? ›

These food staples are in short supply, so stock up your cart now with shelf-stable products on sale.
  • Lettuce. During the fall and winter, much of the U.S. enjoys lettuce from California, specifically the Salinas Valley. ...
  • Champagne. ...
  • Eggs. ...
  • Tomato Products. ...
  • Liquor and Beer. ...
  • Mustard. ...
  • Milk. ...
  • Sriracha.
Mar 29, 2023

Why are many new products failed? ›

Poor product design and quality.

If your product is poorly designed or low quality, it's unlikely to attract and retain customers. For example, the Google Glass wearable technology failed because it was bulky, expensive, and lacked practical features.

Why do 70% of businesses fail? ›

According to business owners, reasons for failure include money running out, being in the wrong market, a lack of research, bad partnerships, ineffective marketing, and not being an expert in the industry. Ways to avoid failing include setting goals, accurate research, loving the work, and not quitting.

Why do new brands fail? ›

Arguably the number one, most fundamental reason brands fail is a lack of authenticity. As we always say, it's a madhouse out there. The marketplace is crowded with millions of potential customers and as many competing solutions. Know who you are, know what you do best, and know who you serve.

What is one failure in time? ›

A. FIT (Failure In Time) is a unit that represents failure rates and how many failures occur every 109 hours. For example, there is the occurrence of 10 failures for every 109 hours in the case of 10FIT. FIT values can be calculated with the formulas below with the MTBF or MTTF shown in the reliability data.

What are the most common failures? ›

Here are some common examples of failures: Receiving poor or failing test grades. Not getting accepted into a degree or certification program. Interviewing for a position but not securing a job offer.

What is common failure? ›

A common cause failure occurs when one event or shared factor causes two or more failures. Because they have one and the same cause, the failures are not statistically independent.

What has been your greatest failure? ›

Choose a specific failure

Pick a real failure that happened in the workplace, specifically a failure related to the work you're doing now. Look for a story where something didn't go as planned. Choosing the right story is important, as you want to explain a situation where only one thing went wrong.

What are examples of US decline? ›

Shrinking military advantages, deficit spending, geopolitical overreach, and a shift in moral, social, and behavioral conditions have been associated with American decline.

What markets are struggling right now? ›

Fastest Declining Industries in the US in 2023
  1. Iron & Steel Manufacturing in the US. ...
  2. Paper Wholesaling in the US. ...
  3. Forest Support Services in the US. ...
  4. Sign & Banner Manufacturing Franchises in the US. ...
  5. Invoice Factoring in the US. ...
  6. Conveyancing Services in the US. ...
  7. Semiconductor Machinery Manufacturing in the US.

What are 5 reasons businesses fail? ›

Five Common Causes of Business Failure
  • Poor cash flow management. ...
  • Losing control of the finances. ...
  • Bad planning and a lack of strategy. ...
  • Weak leadership. ...
  • Overdependence on a few big customers.

What are three examples of why businesses fail? ›

The most common reasons small businesses fail include a lack of capital or funding, retaining an inadequate management team, a faulty infrastructure or business model, and unsuccessful marketing initiatives.

What are 4 ways a new product will fail quizlet? ›

  • Insignificant point of difference. ...
  • Incomplete market & product protocol before product development starts. ...
  • Not satisfying customer needs on critical factors. ...
  • Bad timing. ...
  • No economical access to buyers. ...
  • Poor product quality. ...
  • Poor execution of the marketing mix: brand name, package, price, promotion, distribution.

What is a weak brand? ›

Weak brands usually have a low profile, are insecure, and unclear in their communication. At their brand touchpoints they do not deliver a clear brand promise. The result: Neither employees nor customers know what the brand stands for, so they don't find it attractive.

What are examples of negative brands? ›

We have many other examples of famous brand names with negative connotations: Slack, Fossil, Virgin, Poison, Gap and many other more. When do we recommend you have the gut of choosing this kind of name? The brand's positioning matters more than the name. In this case.

How many companies fail because of marketing? ›

According to CB Insights, 14% of businesses fail due to poor marketing while 42% failed due to unoriginal or useless products and services as reported by Fundera. In this ever-evolving digital world, it is vital to keep a business up to date in all marketing facets.

What causes brand hate? ›

Brand hate is triggered by three antecedents (negative experience, symbolic incongruity and ideological incompatibility), which leads to three behavioral consequences (brand avoidance, negative word of mouth and brand retaliation) (Hegner et al., 2017).

What movie lost the most money ever? ›

Biggest box-office bombs
TitleYearWorldwide gross (millions)
The 3552022$27.7
The Adventures of Baron Munchausen1988$8.1
The Adventures of Pluto Nash2002$7.1
72 more rows

What was the biggest box office flop? ›

10 Biggest Box Office Bombs of All Time, Ranked
  1. 1 John Carter ($133-236 million)
  2. 2 The Lone Ranger ($186-221 million) ...
  3. 3 The 13th Warrior ($112-210 million) ...
  4. 4 Mortal Engines ($189 million) ...
  5. 5 Cutthroat Island ($187 million) ...
  6. 6 Sinbad: Legend of the Seven Seas ($184 million) ...
  7. 7 Battleship ($177 million) ...
Jan 10, 2023

What movie has made the least money? ›

These are the movies that grossed the lowest amount of money this century relative to the number of cinemas they screened at.
  1. 1 'The Rhythm Section' (2020)
  2. 2 'Copshop' (2021) ...
  3. 3 'Hoot' (2006) ...
  4. 4 'The Hunt' (2020) ...
  5. 5 'The Many Saints of Newark' (2021) ...
  6. 6 'Strange Magic' (2015) ...
  7. 7 'Bros' (2022) ...
  8. 8 'Firestarter' (2022) ...
May 2, 2023

What are negative products? ›

Negative products/services are seen by customers as an unpleasant buying necessity to avoid or reduce some disutility.

What are the top 10 brands that failed badly in India and why? ›

Ten Popular Brands That Failed In India
  • Chevrolet: In the year 2017, Chevrolet shut all its operations in India. ...
  • Bisleri Pop: Bisleri is one such brand which has today become a synonym for water. ...
  • TATA Nano: The name TATA itself reminds us how gigantic the organisation is.
May 12, 2022

What are examples of bad brand equity? ›

One example of negative brand equity comes from Toyota, whose vehicles have been blamed for dozens of deaths due to unintended acceleration. The brand recalled more than eight million cars and was hit with a major fine for its slow response.

What do you call a flop? ›

In basketball, a flop is an intentional fall or stagger by a player after little or no physical contact by an opposing player in order to draw a personal foul call by an official against the opponent. The move is sometimes called acting, as in "acting as if he was fouled".

What movies have flopped? ›

The following are the greatest movies to ever flop at the box office.
  1. 1 The Big Lebowski. Gramercy Pictures.
  2. 2 Waterworld. Universal Pictures. ...
  3. 3 Heaven's Gate. United Artists. ...
  4. 4 Mulholland Drive. Universal Pictures. ...
  5. 5 The Shawshank Redemption. Columbia Pictures. ...
  6. 6 The Insider. ...
  7. 7 She Said. ...
  8. 8 Office Space. ...
Apr 6, 2023

Was Turning Red a flop? ›

While Turning Red should be championed for being the first Pixar film solely directed by a woman (Domee Shi, who previously directed the critically acclaimed animated short Bao) in terms of making money, the movie underperformed. While the film was praised by critics, it didn't fare well financially.

Why do food products fail? ›

The problem: Not filling a gap in the market

One of the biggest reasons food businesses fail is because they are entering an already saturated market with high levels of competition. Just because a product may be great doesn't guarantee that it will stand out on the shelf, especially against long-established brands.

What is the least popular food item? ›

10 Most Hated Foods In The World
  • 8 Brussel Sprouts.
  • 7 Okra.
  • 6 Turnips.
  • 5 Raisins.
  • 4 Blue Cheese.
  • 3 Anchovies.
  • 2 Olives.
  • 1 Candy Corn.
Oct 13, 2021

What is the failure rate of food products? ›

According to Harvard Business School professor Clayton Christensen, there are over 30,000 new products introduced every year, and 95 percent fail. According to University of Toronto Professor Inez Blackburn, the failure rate of new grocery store products is 70 to 80 percent.

Why do most food business fail? ›

Lack of vision

According to the Cornell University study “Why Restaurants Fail,” restaurants close because their leadership lacks a clear vision for the restaurant. A restaurant's mission statement and vision and are more than just its concept and menu—they should be at the center of every business decision.

Why is food quality declining? ›

There are studies that show the nutrient content, especially in fruit and vegetables, has been decreasing since over 50 years. Producing more and more food, using fertilizers, herbicides and “other-cides”, has depleted the soil of its nutrients and as a consequence depleted the foods grown in that soil as well.

What do people buy but not eat? ›

People buy me to eat, but never eat me? What am I? . . . . . . . . A plate!

What is the number 1 most liked food? ›

Pizza is the topmost-liked food in the world. Today you can find pizza in almost every corner of the world. This traditional Italian dish is made of flattened round dough topped with cheese, and tomatoes, and additionally garnished with basil, olives, and oregano. What is this?

Is food shortage getting worse? ›

The year 2022 saw a rapid increase in food prices and shortages of food supplies around the world. The worsening crises in distinct parts of the world were caused by compounding geopolitical and economic crisis. The crises followed food security and economic crises during the COVID-19 pandemic.

Is food production declining? ›

There are over two million farms in the United States, and more than half the nation's land is used for agricultural production. The number of farms has been slowly declining since the 1930s,2 though the average farm size has remained about the same since the early 1970s.

Is there really a food shortage? ›

Access to Food

A: There are currently no nationwide shortages of food, although in some cases the inventory of certain foods at your grocery store might be temporarily low before stores can restock.

What are products in decline? ›

This is why it becomes important to know what product life cycle is at first. When a product is in the decline stage, the sales drop due to a change in consumer behaviour and demand. The product loses its market share and competition also deteriorates. Eventually, the product retires from the market.

Why do most brands fail? ›

Arguably the number one, most fundamental reason brands fail is a lack of authenticity. As we always say, it's a madhouse out there. The marketplace is crowded with millions of potential customers and as many competing solutions. Know who you are, know what you do best, and know who you serve.

What are common cause failures examples? ›

A Common Cause Failure is a failure in a system where two or more portions of the system fail at the same time from a single common cause. An example could be a lightning strike that causes a contactor to weld and simultaneously takes out the safety relay processor that controls the contactor.


1. This is a Morphed Axolotl 🦎
(Aquarium Info)
2. Trying to Bench 405 lbs Underwater | OT 28
(Dude Perfect)
3. American Foods That Are Banned In Other Countries
(Weird History Food)
4. Amazon Empire: The Rise and Reign of Jeff Bezos (full documentary) | FRONTLINE
(FRONTLINE PBS | Official)
5. Plumbus: How They Do It | Rick and Morty | Adult Swim
(Adult Swim)
6. Police Chase Leads To Dramatic #Carflip Caught On Camera
(NBC News)


Top Articles
Latest Posts
Article information

Author: Gregorio Kreiger

Last Updated: 05/09/2023

Views: 6558

Rating: 4.7 / 5 (57 voted)

Reviews: 80% of readers found this page helpful

Author information

Name: Gregorio Kreiger

Birthday: 1994-12-18

Address: 89212 Tracey Ramp, Sunside, MT 08453-0951

Phone: +9014805370218

Job: Customer Designer

Hobby: Mountain biking, Orienteering, Hiking, Sewing, Backpacking, Mushroom hunting, Backpacking

Introduction: My name is Gregorio Kreiger, I am a tender, brainy, enthusiastic, combative, agreeable, gentle, gentle person who loves writing and wants to share my knowledge and understanding with you.