“I have not failed. I’ve just found 10,000 ways that won’t work.” – Thomas Edison
If you’ve ever been to a restaurant with a self-serve soda fountain, chances are that you’ve seen a child mix every flavor together into one cup.
Their parents either tell them to go dump it out, or let them drink it to suffer the consequences of the bad taste.
We’d like to think that these types of ideas are the result of merely adolescent imagination, but as we see all the time, brands are susceptible as well.
They all too often create something new that doesn’t sync well with their brand, and it ends up costing them in the long run, resulting in many of the following consequences:
- Diminished brand image
- Loss of authority
- Reduced loyalty and brand advocacy
These decisions and their resulting outcomes are called brand dilution, which is something you’ll want to avoid. This article will walk you through the pitfalls and give some solid examples to learn from.
What is brand dilution?
Brand dilution is when a brand stretches itself out too thin, resulting in inferior products or services that tarnish their name and image. Most typically, dilution occurs when a company enters new markets or industries that they don’t usually sell in.
Imagine if Microsoft made a ceiling fan, or Coca-Cola created and sold microwaves.
These are hyperbolic illustrations, but they show the importance of avoiding unnecessary extension.
When the brand becomes watered down, this leads to a loss of value.
You’ve probably known a few brands that seemed flawless until they went off-script with a new product or service.
Even if they corrected their mistake, chances are your opinion of them changed. Let’s go into further detail about how brand dilution occurs.
How does brand dilution happen?
Dilution happens when a company creates a new product that fails. However, a failed product doesn’t always result in a diminished brand.
For dilution to occur, there needs to have been a lack of disconnect between this new product and the parent company.
For example, going back to the Microsoft ceiling fan, if Microsoft had created a brand called ‘WindRush’ that focused solely on fans, there would be distance between the parent company (Microsoft) and this new brand/product (WindRush/ceiling fans).
That way, if the ceiling fans flop, WindRush can simply go out of business and Microsoft isn’t negatively affected.
Now, you might be wondering what the best ways to avoid watering down your brand are, which we’ll explain later on. But first, let’s look at nine examples of brand dilution to help demonstrate the concept further.
9 illustrative brand dilution examples
“Those who cannot remember the past are condemned to repeat it.” – George Santayana
These nine examples of dilution will shed some light on the potential consequences of overusing and overextending your brand.
Note – Not all of the following products were a total flop. Sometimes, a product brings new revenue, but also harms or lessens the brand in the process. Keep that in mind.
1. Amazon Fire Phone
The product: The Amazon Fire Phone, a smartphone with powerful hardware that lacked needed software and apps to be successful.
The result: Part of the success of Amazon is their ability to enter and succeed in new markets. They’ve crushed retail stores, become the ultimate platform for sellers and done quite well streaming TV and movies.
Amazon seemingly has defied the idea that a brand can weaken itself through overexpansion. However, as the Fire Phone showed, they can’t succeed in every market.
The Fire Phone was released at a time when Amazon was still expanding but was mostly known as an online marketplace for books, movies and electronics. Customers were a bit confused by their dive into the smartphone market, but it was short lived.
Though it temporarily dampened the progress Amazon was making, they fortunately gave up on the Fire Phone and regained focus.
Takeaway: Amazon has shown time and time again that it can succeed in new markets, but smartphones just wasn’t one of them.
The key takeaway here is to note their correction, which was to give up on the idea and return to what was working for them.
2. Harley Davidson Perfume
The product: The Harley Davidson Perfume really existed believe it or not. As a product, it pretty much stood for the opposite of the Harley values.
The result: No amount of financial success as a direct result of this perfume would have been worth it.
There is a culture of loyalty attached to Harley, and this product nearly shattered it with how out of touch it was.
When we consider the types of products Harley has made in addition to motorcycles, they’ve all stayed pretty close to what the culture was about: jackets, boots, helmets, etc.
Perfume just doesn’t belong, and doesn’t even speak to the potential capabilities of Harley (whereas something like helmets does, since they’re an accessory to riding).
Takeaway: I think this is my favorite on the entire list. It not only has the absurdity factor, but is also the funniest.
I personally believe the perfume looks cool, with packaging/bottling that has a rugged feel to it like other Harley products. That of course doesn’t matter in the slightest, because it’s not the point at all.
The thing to learn from this gaff is that sometimes dilution can lead to brand damage.
3. Cadbury’s Instant Potatoes
The product: Cadbury’s Smash Instant Mashed Potatoes, were a boxed mix that confused more than it helped.
The result: If I saw this product on shelves today, I would be tempted to buy it, as it might be a revolutionary new chocolate-flavored mashed potato mix.
Unfortunately, that’s not the case. It’s instead just a failed journey into a new market by Cadbury.
I’m sure most customers who saw the ads for this product were confused, thinking Cadbury was bought out or some other extreme line of thinking.
Takeaway: Dilution can sometimes lead to confusion. I would have to say that this one ranks pretty high when it comes to baffling customers.
Also, even though Cadbury wisely created a new brand (Smash) to distance the parent company name from the potato product, they still tied themselves to it by including their ‘Cadbury’ signature logo at the top of packaging.
4. Crystal Pepsi
The product: Crystal Pepsi, a transparent version of the normally brown Pepsi cola beverage.
The result: In terms of revenue, Crystal Pepsi exploded with sales. This stuff was flying off the shelves everywhere, especially after Pepsi ran an ad for it on the Super Bowl.
Once again, however, it’s important to point out the illusion of success that plagues brands when it comes to dilution.
Just because it seemed like a neat concept, and just because people wanted to try it, doesn’t make up for the fact it tarnished Pepsi a bit.
Fortunately, Pepsi scrapped it and went back to making their better-tasting, original cola product.
Takeaway: Popular brands have a lot more leeway when it comes to trying new things. However, these liberties should be taken with a grain of salt.
For Pepsi, because of how many people enjoy the main product, seeing a new color was exciting and worth trying. After that, the product was done, and the customers just wanted to drink the regular stuff again.
If it’s any consolation to Pepsi, the Coca-Cola executives panicked and quickly released a failed ‘clear’ product of their own.
5. Virgin Water Filtration System
The product: The Virgin Pure Home Water System, a water filtration machine that is somehow tied to different types of transportation.
The result: When I consider an airline for a flight, I prefer them to be experts solely in flying and air safety, rather than a wide variety of things.
The Virgin water filter takes away from Virgin’s image, tarnishing their name and making them look rather silly.
On paper, it seems reasonable that if an airline makes a water filter, it should be of high quality. However, consider the inverse: a brand who makes water filters also flies airplanes. It’s not so appealing.
Takeaway: Virgin Pure is still around, selling different water filtration systems. They openly admit that they’re part of Virgin, which seems to overextend themselves.
Their ‘success’ in selling these products only eats away at their authority.
6. Dr Pepper BBQ Sauce
The product: Dr Pepper BBQ Sauce, a bottle of cola-flavored marinade that is intended to bring the Dr Pepper flavor to meats.
The result: Remember when I pointed out that not all examples of dilution stemmed from failed products? This certainly qualifies.
Dr Pepper has seen success through all types of side projects like Diet Dr Pepper and other new flavors. However, BBQ sauce just doesn’t really fit in.
It does appear like some fans enjoy it, but the existence waters down the Dr Pepper name.
Takeaway: Just because you can, doesn’t mean you should. Also, just because something is a ‘success’ in the short term, doesn’t make it a success in the bigger scheme of things.
Entering a new market to make a little extra revenue is great up until the point it spreads you too thin.
7. Coca-Cola Clothing
The product: A line of Coca-Cola clothing in the 1980s, which was basically a few shirts with the Coke logo and colors printed on the front.
The result: Coca-Cola is good at making delicious soda, but that is the extent of their expertise. The clothes line was abandoned pretty quickly after being released.
Today, the Coca-Cola website still sells clothes, but it has a much different feel to it than what they were trying to accomplish with their clothing line in the 80s.
This time around, they seem to understand that they’re simply a soda brand offering their logo on clothing, instead of a soda brand entering the fashion market.
Also, I doubt many customers have purchased a shirt like above, especially for $29.95 USD. I almost feel like this is an elaborate prank from Coke.
Takeaway: Selling merchandise would have been one thing, but trying to infiltrate the fashion market was another.
Instead, Coke would have benefited from trying new flavors of their drink (which they eventually did, successfully).
8. Apple Newton
The product: Apple Newton, the first PDA ever created, had futuristic, mind-blowing features, but ultimately failed.
The result: Once again, we have an amazing, revolutionary product. And, once again, it overextends the brand and lessens it.
The Newton truly was impressive and way ahead of its time. Sometimes, being ahead of your time is a bad thing. Apple just wasn’t ready to focus the necessary time on this product.
Takeaway: Most of our smartphones today resemble the Newton somewhat, so we owe it to Apple for taking this early leap of faith.
However, they probably felt like they leaped off a cliff rather than into a successful new market.
Had internet access been much more prevalent, the Newton might have been able to exist successfully next to the Mac.
9. Windows Phone
The product: Windows Phone from Microsoft, which burst into an oversaturated market and took focus away from Microsoft software development.
The result: Microsoft had to cut their losses with the phone project after a few years of building up their mobile teams and partnering with other mobile-focused brands.
It’s fair to question why Xbox and Surface didn’t weaken the brand, but it’s not always so concrete. Sometimes, a new product just isn’t a good fit.
Takeaway: We can’t always explain why a brand can successfully enter a new market with one product, while failing to do the same with another.
That seems to be the case for Microsoft and mobile phones, since they’ve successfully entered the video game world (Xbox) and tablet market (Surface) without tarnishing their name.
The Windows Phone couldn’t compete with Android and iPhone, but even if they could have, it still might have been a bad idea to try.
Bonus example: Michael Jordan playing baseball
The decision: Michael Jordan, arguably the best basketball player of all time, decided to retire from the sport in the prime of his career to play baseball instead.
The result: Michael Jordan is a global brand, and everything the player does, from movies to commercials, seems to add to its success.
However, playing baseball was quite the failure. Not only did Michael stink at the game (he failed to succeed even as a minor-leaguer), but it warped his brand completely, at least briefly.
We had become so accustomed to seeing Jordan win all the time that watching him fail was awkward. Luckily for the sake of his iconic brand, he returned to basketball.
Takeaway: We cannot do it all. Amazon learned this in our Fire Phone example, and Michael Jordan experienced this harsh realization when switching to baseball.
Seeing these examples helps us notice patterns that lead to a tarnished brand. Let’s explore this concept further with some helpful tools.
How to avoid brand dilution
Unfortunately, there are no guides or simple rules to follow to prevent brand dilution. Sometimes, it happens.
When it does, the best thing to do is cut your losses and go back to what made you great in the first place.
That being said, there are definitely some ways to increase your chances of avoiding it. Here are some tips to guide you:
Don’t change the underlying aspect of why consumers enjoy your products. Crystal Pepsi failed because the taste wasn’t as good as the original Pepsi cola, plain and simple.
Consider co-branding if seeking to enter new markets. It’s great that you want to win over a new market, but it’s pretty tough without some help. Think about partnering up to reduce some difficulty.
We can’t truly change who we are or what we’re really good at. Harley Davidson can’t sell perfumes, Amazon can’t make smartphones and Michael Jordan can’t hit home runs against pro pitchers. Don’t overcomplicate things or make life difficult.
To further guide you down this path, let’s take a look at a few examples of times a brand extended itself successfully.
3 examples of brand extension that worked
“Determine who you are and what your brand is, and what you’re not. The rest of it is just a lot of noise.” – Geoffrey Zakarian
As discouraging as the above examples are, they aren’t indicative of every extension attempt.
Though it certainly is difficult to expand about a brand, the numbers are promising enough to try, given the potential rewards.
Now that we’ve gotten plenty of ideas about what not to do, let’s check out the brands who did it right.
1. Rice Krispies Treats
The product: Rice Krispies Treats, a marshmallow bar made using Rice Krispies cereal.
Why it worked: Instead of trying something drastic (Rice Krispies steak sauce, etc), this idea made a lot of practical sense.
Since the cereal is normally not too sweet, adding the marshmallows to hold everything together wasn’t overwhelming.
The takeaway: Think of ways your current products or services might be changed in a unique way that could benefit you.
2. Apple iPod
The product: iPod popularized and normalized mp3 players and moved consumers away from traditional formats like CDs and cassette tapes.
Why it worked: Because it utilized Apple’s expertise, hooking up to a computer to import songs, they were able to create something special.
In terms of success, it thrived due to Apple’s superior marketing compared to competing mp3 players.
The takeaway: Apple didn’t stray too far from their talents when joining the mp3 craze. Consider how you might enter a new market with a product that syncs with your current talents.
3. Taco Bell Taco Sauce
The product: An individual bottle of the Taco Bell taco sauce for sale, which offered customers a chance to bring the taste of the fast food restaurant to their own cooking.
Why it worked: Taco Bell released their taco sauce in bottles and mix-packets to grocery stores for purchase.
This didn’t weaken the brand at all, since they were essentially offering the same product they were known for, just in a different avenue.
The takeaway: Brands can get creative and extend themselves without ruining their image. Taco Bell harnessed their creativity without going extreme.
Take into account the patterns of the above examples. Compare the successful decisions with the failures to ensure you don’t repeat the same mistakes.
Final thoughts
Wrapping things up, check out our branding guide if you want a comprehensive look at these processes.
Invariably, someone out there will have a seemingly transcendent idea for something new.
On some occasions, these ideas end up actualizing into something successful.
More often than not, they overextend.
Just remember: your brand name and brand image are more important than a gimmick that pulls in some extra revenue.
Think long term.
Think brand.
FAQs
Learning from past disaster: 9 brand dilution examples? ›
Brand dilution, also known as excessive brand extension, is when a brand diminishes its value, usually after releasing a product that doesn't align with the company's original mission. For example, you might consider a chocolate bar brand suddenly releasing a line of tennis shoes to be brand dilution.
What is an example of a diluted brand? ›Brand dilution, also known as excessive brand extension, is when a brand diminishes its value, usually after releasing a product that doesn't align with the company's original mission. For example, you might consider a chocolate bar brand suddenly releasing a line of tennis shoes to be brand dilution.
What is the problem with brand dilution? ›Brand dilution happens when a brand fails to live up to customers' expectations and, as a result, they negatively perceive the company's value, quality and authenticity. However it happens, the change is usually wildly out of character for the brand or out of sync with their original brand values.
How do you solve brand dilution? ›- DEFINE YOUR BRAND VOICE. Your brand voice should be consistent across all your markets, but your tone will change depending on the international audience you're speaking to. ...
- DEFINE YOUR BRAND TERMS. ...
- ENSURE BRAND CONSISTENCY.
the weakening of the power of a brand which may occur when a company has too many brands and spreads its resources too thinly in trying to support them all.
What is an example of dilution in real life? ›It is a concept used in everyday life as well. If your coffee is too strong, you add water to dilute it and make it more palatable. Many people do this with their juice or other beverages. It can also happen inadvertently when your ice melts and makes your favorite carbonated soft drink taste less sugary.
What is simple dilution examples? ›Simple Dilution (Dilution Factor Method)..
For example, a 1:5 dilution (verbalize as "1 to 5" dilution) entails combining 1 unit volume of diluent (the material to be diluted) + 4 unit volumes of the solvent medium (hence, 1 + 4 = 5 = dilution factor).
For example, young birds may leave a nesting colony en masse, or insects may emerge synchronously; as a result, predators are able to take proportionally fewer prey. See also antipredator behavior; confusion effect.
What is the dilution effect in marketing? ›When a marketing message contains information that is useful in judging a product's purported benefits as well as irrelevant information, the irrelevant information is likely to dilute the impact of diagnostic information. Consumers' likelihood of judging the product as beneficial is thereby weakened.
What is brand dilution on social media? ›Brand Dilution: Definition
This usually happens when launching a new product that doesn't align with the brand's original purpose. As you build your brand online and your online business enjoys success, it's natural to want to expand as a business and launch new product lines.
How can extension lead to brand dilution? ›
However, an unsuccessful brand extension, like Zippo's perfume for women or Samsonite's outerwear, can attach undesirable associations to their brand, weaken its existing associations, and hurt its established products' perceived quality, which can all lead to brand dilution.
What is a brand extension with example? ›A brand extension (some times called a category extension) is when a brand is known for one type of product starts selling a different type of product. Some example of brand extension are: Apple: from personal computers into MP3 players. Callaway: from golf clubs into footwear, apparel and golf accessories.
What is dilution strategy? ›Dilution occurs when a company issues new shares that result in a decrease in existing stockholders' ownership percentage of that company. Stock dilution can also occur when holders of stock options, such as company employees, or holders of other optionable securities exercise their options.
How does dilution work in an LLC? ›Dilution happens as the number of shares held by a person is static while the total number of outstanding shares (the denominator) grows (e.g. 1/1 = 100% | 1/10 = 10% | 1/100 = 1%). If you bring investors or others onto your company's cap chart dilution is unavoidable.
Which is an example of brand equity? ›Brand equity has a direct effect on sales volume because consumers gravitate toward products with great reputations. For example, when Apple releases a new product, customers line up around the block to buy it even though it is usually priced higher than similar products from competitors.
What is 1 to 10 dilution example? ›For example, to make a 1:10 dilution, you add 1ml of your solution to 9ml of diluent for a final volume of 10ml.
What is an example of 10x dilution? ›Mixing 100 µL of a stock solution with 900 µL of water makes a 1:10 dilution. The final volume of the diluted sample is 1000 µL (1 mL), and the concentration is 1/10 that of the original solution. A 1:10 dilution is also called a 10x dilution.
What is a real life example of concentration and dilute? ›| Concentrated Solution Examples | Description | Dilute Solution Examples |
|---|---|---|
| Everyday Examples | ||
| Syrup | Saturated solution of sugar in water. | Tea |
| Carbonated Beverages | These solutions are saturated in dissolved carbon dioxide, which release from solution as bubbles. | Tap Water |
| Environmental Examples | ||
Answer: 1:5 dilution = 1/5 dilution = 1 part sample and 4 parts diluent in a total of 5 parts. If you need 10 ml, final volume, then you need 1/5 of 10 ml = 2 ml sample. To bring this 2 ml sample up to a total volume of 10 ml, you must add 10 ml - 2 ml = 8 ml diluent.
What is 1 to 3 dilution example? ›If you have a 1:3 dilution, i.e., a 1:3 dilution ratio, this means that you add 1 unit volume of solute (e.g., concentrate) to 3 unit volumes of the solvent (e.g., water), which will give a total of 4 units of volume. Why is this useful?
What is 1 to 4 dilution example? ›
A 1:4 dilution ratio means that a simple dilution contains one part concentrated solution or solute and four parts of the solvent, which is usually water. For example, frozen juice that requires one can of frozen juice plus four cans of water is a 1:4 simple dilution.
What is an example sentence for dilute solution? ›To prevent a severe allergic reaction, the test is started with a very dilute solution. This example is from Wikipedia and may be reused under a CC BY-SA license. Boric acid is applied in a very dilute solution as an eye wash. With the newer reduced-osmolarity, more dilute solution, this is not necessary.
Why would a company dilute? ›Dilution of often occurs when the company is trying to raise cash. This can occur by executing a secondary offering that adds more shares to the outstanding shares.
Why do companies dilute? ›Some of the causes of dilution are listed below: Some companies may issue extra shares to seek additional capital for growth opportunities or to settle outstanding debts. The value of the company's stock and its profitability can be improved through the capital received from issuing new shares in the stock market.
How do you avoid brand dilution? ›- Perform market research. ...
- Prioritize the flagship product. ...
- Keep product quality consistent. ...
- Introduce new products slowly. ...
- Listen to the company's customers.
One of the most commonly used terms in factoring and receivable financing is "dilution". Dilution is the difference between the face amount of an invoice or group of invoices and what the customer or account debtor actually pays.
What is the dilution effect behavior? ›One way in which individuals may gain protection from predators by joining a group is through a simple 'dilution' effect—for any one predator attack, the larger the group of prey animals, the smaller is the chance that any particular individual will be the victim.
What does dilution mean in startups? ›Share dilution (also called equity dilution) is the decrease in ownership percentage for existing shareholders when new shares are issued or reserved. It occurs after material events, such as a fundraise or when an employee option pool is created.
What are the biggest mistakes brands make on social media? ›The biggest mistake brands make on social media is using the wrong tone of voice. There are many different audiences that brands need to reach and speak to, but they often don't have the resources or time to talk to each group uniquely. This can lead to some brands defaulting to a generic, one-size-fits-all approach.
How does Coca Cola use brand extension? ›This is a line extension. A great example of this is the established brand, Coca-Cola. This brand is best known for its original coke taste, but using brand extension, Coca-Cola has launched a whole new line of various coke products, such as Coke Zero and Cherry Coke flavor.
What is a positive effect of brand extensions? ›
Advantages of Brand Extension
It increases brand image. The risk perceived by the customers reduces. The likelihood of gaining distribution and trial increases. An established brand name increases consumer interest and willingness to try new product having the established brand name.
- Survey your brand equity. ...
- Set your goals. ...
- Review your resources. ...
- Look into wider consumer or market trends. ...
- Research your competitors. ...
- Engage with your existing customers. ...
- Narrow down your options. ...
- Get to know your new target market.
Examples of brand extension strategy
Coca-Cola – Line Extension: Coca-Cola is a classic example of line extension. The company has introduced several new flavors and packaging options over the years, including Diet Coke, Cherry Coke, and Coca-Cola Zero.
One of the most infamous brand extension failures is Colgate's Kitchen Entrees. The well-known toothpaste brand tried to expand their brand into the food industry with the introduction of hot meals. The idea was apparently that consumers would eat the Colgate dinner first and then use Colgate toothpaste after.
What is an example of a Disney brand extension? ›Disney launched a new brand extension, Disney Vacation Club, to become a network of resorts located throughout the U.S. Today, Disney Vacation Club has resorts in Hilton Head, in Vero Beach, and at Walt Disney World. These resorts represent the first time Disney has moved beyond the boundaries of its theme parks.
What are the two methods of dilution? ›In laboratories two-fold and ten-fold dilution is used to titer antibodies or prepare diluted analytes. In serial dilution technique, the dilution factor can be calculated either for a single test tube or for the entire series (total dilution factor).
What is dilution Class 9? ›Dilution is the process of decreasing the concentration of a solute in a solution, usually simply by mixing with more solvent. To dilute a solution means to add more solvent without the addition of more solute. ... If one adds 1 litre of water to thissolution the salt concentration is reduced.
How do you use dilution method? ›The Use Dilution method is performed, in brief, by soaking stainless steel carriers in bacteria, treating them with the disinfectant, and finally placing the carriers in growth broth to determine if any still have surviving bacteria.
What is the disadvantage of dilution of ownership? ›- Reduced Ownership Stake. The percentages of ownership held by existing shareholders will decrease when more shares are issued.
- Potential for Lesser Dividends. ...
- Potentially Lowers Earnings Per Share. ...
- Reduced Voting Rights for Shareholders.
By default, LLC profits are split according to ownership percentage—if you own 50% of the LLC, you get 50% of the profits. However, you can override your state's default requirements for splitting LLC profits by making another arrangement in your operating agreement.
What are the 4 types of brand equity? ›
Brand equity has four dimensions—brand loyalty, brand awareness, brand associations, and perceived quality, each providing value to a firm in numerous ways. Once a brand identifies the value of brand equity, it can follow this roadmap to build and manage that potential value.
What is Starbucks brand equity? ›Starbucks is one of the largest coffee shop chains in the world. In 2021, the Starbucks brand was valued at approximately 13.01 billion U.S. dollars, up from 11.25 billion U.S. dollars the previous year.
How did Starbucks build their brand equity? ›Starbuck's brand equity is built on selling the finest quality coffee and related products, and by providing each customer a unique “Starbucks Experience”, which is derived from supreme customer service, clean and well-maintained stores that reflect the culture of the communities in which they operate, thereby building ...
What is the example of diluted? ›Dilution is the process of reducing the concentration of a given solute in its solution. The chemist can do it simply by mixing with more solvent. For example, we can add water to the concentrated orange juice to dilute it until it reaches a concentration that will be pleasant to drink.
What is diluted brand name? ›What is Brand Dilution? According to Hubspot, “Brand dilution is when a company's brand equity diminishes due to an unsuccessful brand extension, which is a new product the company develops in an industry that they don't have any market share in.”
What is an example of something dilute? ›Dilute Sentence Examples
Please dilute the apple juice before giving it to the baby. They are stained deep red in dilute solution of alkanin. Dilute the entire bottle of cleaning solution with two cups of water and combine thoroughly before using. To make lemonade, dilute lemon juice with water and add sugar to taste.
| Dilute solution | Concentrated solution |
|---|---|
| For example, Vinegar, pure lemon juice in water | For example, Conc. Sulphuric acid and Conc, hydrochloric acid. |
For example, to make a 1:10 dilution, you add 1ml of your solution to 9ml of diluent for a final volume of 10ml.
What are the types of dilution? ›- Simple Dilution Method.
- Serial Dilution Method.
: to make thinner or more liquid by admixture. diluted the bleach with water. diluting juice with water.
What dilutes brand equity? ›
Brand dilution is when a company's brand equity diminishes due to an unsuccessful brand extension, which is a new product the company develops in an industry that they don't have any market share in, like Reese's Puff Cereal or Gerber's baby clothes.